MAGNA Carta, a South African reputation management consultancy is set to bolster its already existing Africa network with the opening of an office in Harare, bringing to the country a consultancy that will offer local and multi-national companies in Zimbabwe access to a broad range of reputation management services.
The opening of the Harare offices will make Magna Carta one of the best represented firms of its kind on the African continent — a reputation management consultancy that has over the last nine years created a 18-country partner network across the continent. Included in this network are consultancies in Nigeria, Ghana, Kenya, Mauritius, Zambia, Angola and Mozambique.
“The opening of Magna Carta Zimbabwe with a full-service office marks the fulfilment of a process that began months ago,” says Vincent Magwenya, CEO of Magna Carta.
“In line with our philosophy of ensuring that we have strong local representation in each of the countries, we serve we have obtained the services of Sapi Bachi as managing director, Magna Carta Zimbabwe.”
“Initially, she will have the assistance of two staff, also Zimbabweans. The company will also enjoy the full support and strategic guidance offered by Magna Carta in SA,” Magwenya adds. “It is our intention that as the business grows, the necessary skills to operate across the entire spectrum of Magna Carta’s offering will be transferred to Harare.”
“Our belief in the future of Africa extends to our confidence to the future of Zimbabwe and we see our expansion into the country as a natural step in further enhancing our representation in Southern Africa,” says Magwenya.
“The opening of a Zimbabwean operation will ensure that our existing multi-national client base with operations in Zimbabwe will now be able to utilise our services locally.”
Magna Carta Zimbabwe managing director Sapi Bachi who has 15 years of experience in the Zimbabwean PR industry, said that local and international companies operating in all sectors across Zimbabwe would now have access to a full range of reputation management services, which will include advice on, digital communication, investor relations, crisis management, through to advising on the development of corporate positioning strategies and media relations.
“We are excited about the new Magna Carta presence in Harare. Magna Carta was born in South Africa in 1994, the same year that marked the birth of democracy. Since then it has evolved with the industry and has developed a range of expertise that transcend traditional and social media, evolving and growing with the rapidly changing information and media landscape,” says Bachi.
“Most significantly for future clients, it is a company that reflects its African heritage through the understanding and experience gained from operating effectively across the multiple markets on the continent.
“As a seasoned African consultancy that thinks globally, as attested to by the company being acknowledged as the Paul Holmes African Consultancy of the year 2013,” Bachi added.
“As the exclusive African affiliate of Ketchum, a leading global communications firm with operations in more than 70 countries across six continents, and its long-standing relationship with TBWA\ South Africa and the greater TBWA\ global network, part of the Omnicom Group Inc., Magna Carta provides access to global best practice to its clients.”
“Magna Carta therefore has a broad base of intellectual capital and skills that can be shared with us.
“We have no doubt that the opening of Magna Carta Zimbabwe will result in an agency that will leapfrog across existing practices in our country and bring a new dimension of professionalism and effectiveness to the communications industry,” concluded Bachi.
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