Billionaire bans email…..says they are unproductive
DUSTIN Moskovitz, co-founder and CEO of productivity startup Asana, says that most people spend too much time doing work around their work. That is, the mundane but necessary tasks like sending status updates on shared projects or gathering information from teammates.
To fix that problem, he’s spent the last 10 years building a $1,5 billion-dollar company focused on rethinking work management. As the startup has built tools to help workers better focus their time, Asana’s 500 employees have taken a dramatic step to prove out the company’s strategy: They’ve ditched internal email.
Yes, the outside world can still send Asana staff email messages, but employees don’t send them amongst themselves, Moskovitz explained on Monday night at the Forbes CIO Summit in Half Moon Bay, California.
“It’s just very natural for everyone to be organising their conversations around the actual work,” Moskovitz said. “Most of the time, when you’re having an email thread with your coworkers, it’s really about some project that you’re working on, or some action items or goals. In Asana, that’s all organised in ‘projects’ or ‘tasks’ and each of those can have conversation threads around them. So our conversations happen there.”
While not every enterprise may be ready to banish email entirely, more than 60,000 paying organisations, from Uber to Air France, have subscribed to Asana’s organisational ethos. The company recently crossed the $100 million annual recurring revenue (ARR) threshold, with customer surveys showing that the product makes knowledge workers 45 percent more effective at their jobs. Ultimately, Moskovitz sees Asana as a tool to give people more control over their days. – Forbes