Organisational culture is poorly understood leading to culture initiatives that fail and waste money. BEFORE we go into how we can change organisational culture, it is important to understand what culture is and its key facets. Organisational culture according to Edgar Schein (2004) is “the pattern of shared basic assumptions — invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration — that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems” (Schein 2004, p17). According to Hofstede (1991), “culture is the collective…