How do you know your employer brand is strong on the market? Check the quantity and quality of candidates applying for the jobs that you advertise. Poor employer brands struggle to attract candidates regardless of the method used. EVERY business should have a recruitment and selection policy. The purpose of such a policy is to ensure that the business gets the right people for each role in the organisation. The right people means employees who can, on day one, start adding value according to the requirements of each job. However, there is no point in crafting the right recruitment policy if you are not going to follow it in practice. I would like to urge you…