Perceptions of stakeholders are affected by everything that a company does and is involved in. By Venon Chamba LARGE companies have lost millions of dollars because of negative images from scandals, accidents, product recalls and negative publicity. Companies have also made billions of dollars because of positive images of their brands, products, services and people. Corporate image refers to the impression created in the minds of stakeholders. Image is the perception or views created by the organisation in the minds of its customers, suppliers, media, employees and shareholders. The created image can be positive or negative depending on what has happened. Positive perception about the company must be managed effectively through various programmes such as interviews,…