The Brand New And Cheaper H-Metro Reveals The Business Model Crisis Of The Media Business
If you read the Zimpapers’ Herald on hard copy you should have noticed the full paged teaser adverts that didn’t seem to make sense until they revealed a made over version of the popular tabloid, H-Metro. The new H-Metro now costs 50c meaning a 50% slash in the price from the $1 it used to be.
This may be good news for those who are already customers of H-Metro but it signals bad news for the publication, the Zimpapers Group, print media and the media industry collectively. This decision shows how media is in crisis.
Here’s how Zimpapers described their hyped …read more
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